I SEE YOU.

Coach / Speaker / Facilitator
Certified Predictive Index Partner

Shea’s coaching reveals far more and fast, which is a talent that is only occasionally discovered.
— Casey Cowell, Founder of Boomerang Catapult

I see you.

It’s time to make a move.

The problem is, somewhere between becoming awesome, building a business or helping someone
build theirs, you got lost and can't see where to go. You can feel it, sense it … dream about it.
You’re past due and need someone to partner with to make changes in your life.

I’ve been there (a lot)

Let me help.

I am a life and business coach based in Traverse City, Michigan who can meet you in-person or virtually.
I am dedicated to helping you get the clarity needed to
confidently move forward in your personal and professional life.

Whether you’re an over-achiever, business owner, solo-preneur, leader, creative, in-between careers, nearing retirement or simply trying to get your sh*t together after massive change or loss, I am here for you.

I call it The Holy Sh/ft.
>>>>>>>>>>

my magic trick is making connections in your story
that you haven’t seen before.

I help clarify your superpowers and purpose.
I reveal the blindspots that are holding you back.
I help you align your life/work with your values.
I show you how to set boundaries.
I teach you how to listen to your body and trust your intuition.
I help you find the confidence you need to boldly step forward.
I guide you into a strategic plan to make it happen.
I tell the truth with humor.
I hold you accountable to your dreams.
I share my personal connections to help you advance.

I coach individuals, executives, business owners, emerging leaders, retirees and anyone in transition
both in-person and online.


Go from confused to clear in a short period of time.

I just do what Shea tells me and it works.
— Heidi Cartwright, RICP®, Master Elite Advisor℠, Financial Advisor & Managing Director

Are You Ready?

I’m offering a free discovery session so that you can get out what's rambling in your head.

Let’s chat to see if we’re a match.


enough about you, let’s talk about me

Hello there! Nice to meet you.

I am endlessly curious about people and their businesses. I went from 100% commission sales to 15 years in the world of finance helping grow a small firm into a known and trusted advisory team. Heck, even TD Ameritrade noticed! I produced and co-hosted a live talk radio show for 10 years. That was fun!

During that time I also co-created and coached over 100 entrepreneurs on how to tell their story of success in front of a live audience for a storytelling event called Fulfillament. I currently perform improv and standup comedy on stage and in real life too!

Ten Years ago I began my private coaching practice focused on helping people see their superpowers and creating the life and business they want. Essentially, everything I did in a large scale financial practice, I do for individuals and now teams.

Are you ready to partner with me to experience the growth you’ve been desiring?

Side note: I reside in Traverse City, Michigan and work with clients remotely or in-person.

Are you impressed yet?

You can learn my WHY here … (click the button)

Shea Petaja Life and Business coach Traverse City Michigan

My name is Shea, like the butter.


Shea can find your blindspots and show you how to use them.
— Matt Myers, Co-Founder of M22